So Printstuff has now been running for 2 months, with over 70 registered customers, 2000 unique visitors and $4,000 in revenue. The launch was successful. Woohoo!
- Search-engine-optimization is tricky and Google is unpredictable:
This blog is the third result on Google when you search “Printstuff” – but the main website isn’t on the first 10 pages of Google. Yes, I have registered the website with Google’s tools.
- Uptime and a working site
The search function was unknowingly broken for a few days, resulting in no sales during that time. After this, I made a habit to test the order process directly after making changes to the website and also every morning. System updates are performed after-hours at the times with lowest traffic.
- Customers like phone orders
Some of our biggest orders >$500 have been made over the phone. Customers seem to trust a person on the phone more than the website. So it’s important for businesses, even those purely e-commerce, to have a physical phone presence to put customers’ minds at ease.
- Multiple payment options are critical
Swipe HQ, our payment processor, went into liquidation during the busy period of Christmas. Thankfully we had a backup processor, Paypal, so we did not miss out on important transactions. Currently we are in talks with BNZ to have another layer of payment redundancy.
- HP have updated some of their printers to detect compatible inks and refuse to work with them. This is so anti-competitive my brain hurts. If a company is able to manufacture inks with identical physical components more cheaply than the OEM, people should be able to use them. Regardless, the compatible-ink-makers will no doubt have their own chips to circumvent HP’s protections. A time-wasting game of cat-and-mouse. We have refunded our customers who experience issues with HP blocking their cartridge.
- Printer inks are nothing special. They either do the job, or they don’t. Our point-of-difference lies in our extreme low prices, our ISO-certified and tested inks, fast shipping, and an excellent returns and credit policy. Our customers don’t have to visit a massive chain-Warehouse or small-highly-marked-up IT shop to purchase the essential inks – they simply create an account (optional) and type in the inks they want – and it’s delivered by the postman next-day.
Visit www.printstuff.co.nz to see the Printstuff difference for yourself.